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Master the Art of Marketing. Propel Your Career Forward.
Graduate with UNIRAZAK MBA majoring in Marketing (MQA A11181) and certificates from top universities such as Northwestern University, University of Illinois and Macquarie University via Coursera for Campus.
Fees at RM15,900 for 1-year MBA, RM18,250 for 2-year MBA
Those without entry requirement but with EXTENSIVE experience may apply via our Enabling Program to APEL A Level 7
100% online with no final exam
Why settle for a generic Master in Marketing, when you can opt for a personalized MBA
The UNIRAZAK Master of Business Administration majoring in Marketing (MBAMK@UNIRAZAK) blends the extensive managerial training of an MBA with a focused marketing specialization. It is designed for distance and blended learning, offering flexibility for working professionals.
Here's how it stands apart from similar qualifications:
Master in Marketing:
Typically, this is a specialized degree concentrating solely on marketing principles, strategies, and tools. It's ideal for those seeking an in-depth understanding of marketing without the broader business education an MBA provides.
MSc in Marketing:
A Master of Science in Marketing often emphasizes technical and analytical approaches to marketing. It may cover topics such as consumer behavior, digital marketing analytics, and quantitative analysis, making it suitable for those aiming to lead data-driven marketing strategies.
MBA majoring in Marketing:
This program from UNIRAZAK integrates a comprehensive business management education with a concentration in marketing. It's perfect for those looking to lead marketing departments while embracing broader leadership roles within a business.
Students choosing the MBA majoring in Marketing become highly attractive to employers in industries such as consumer goods, technology, finance, and healthcare. The program educates students in advanced marketing strategies, digital marketing, and brand management. It also equips them with the essential business acumen needed to drive organizational growth, understand market dynamics, and communicate effectively to lead successful marketing campaigns.
As a graduate, you will receive not only an MBA from UNIRAZAK but eight (8) micro-credentials from top global universities such as Northwestern University, University of Illinois and Macquarie University through UNIRAZAK's partnership with Coursera.
Your study plan would include thirteen (13) core business and management modules as well as additional modules to help you improve a specific skill or knowledge. UNIRAZAK has over 4600 modules available through its partnership with Coursera for Campus to help you curate a study plan that fits your specific area of expertise, industry, or interest.
As a graduate, you will receive
A UNIRAZAK MBA
UNIRAZAK MBA is fully accredited by the Malaysian Qualification Agency (MQA), which ensures globally recognized standards and quality education
Eight (8) micro-credentials from top global universities
Our core MBA modules have been mapped so you will be awarded additional certificates from top global universities such as Northwestern University, University of Illinois and Macquarie University through Coursera for Campus.
Additional industry sought-after certification
As part of our study plan customization, you will also be awarded additional industry sought-after professional certificates from top awarding bodies in either specific area of expertise, industry, or interest.
I want more information on how UNIRAZAK can personalize my MBA experience
Learning Outcomes
At the end of the programme, you will be:
- Able to apply business knowledge and skills in managing an organization.
- Able to analyze and suggest courses of action for business decisions
- Able to manage data and information as well as to communicate effectively in writing and in organizational communications.
- Able to identify and assess managerial challenges and opportunities.
- Able to provide strategic perspectives to address the complexity of managing business organizations for the benefit of business development.
Programme Structure
MBA Modules
- Business Economics (certificate from University of Illinois)
- Managerial Accounting (certificate from University of Virginia)
- Financial Management (certificate from RICE University)
- Quantitative Techniques and Decision Making (certificate from University of Amsterdam)
- Organizational Behaviour (certificate from Macquarie University)
- Competitive Strategic Management (certificate from Ludwig-Maximilians-Universität München (LMU))
- Strategic Human Resource Management (certificate from University of Minnesota)
- Marketing Management (certificate from University of Illinois)
- Research Methodology
- Project Paper Part 1 and Part 2
Majoring in Marketing
- Integrated Marketing Communications
- Services Marketing
- Customer Relationship Management
Personalized Modules
- Professional courses from top universities (Northwestern University, University of Illinois and Macquarie University) or certification providers (such as Google, IBM) according to student's area of specialization, industry, and area of interest
Entry Requirement
For BOTH local and international students:
- A bachelor’s degree in a related field with minimum CGPA of 2.00 out of 4.00 or its equivalent qualifications as accepted by UNIRAZAK Senate. Applicants with a score of less than 2.50 will be assessed for entry via an interview session.
- OR, a bachelor’s degree or equivalent in a non-related field with a CGPA higher than 2.00, with at least two years of relevant work experience. Experience can be cumulative experience gained prior to acquiring a bachelor’s degree or equivalent qualification.However, the experience must be relevant to both the programme’s level of study and content. Applicants WILL BE ASSESSED for entry via an interview session.
- OR, the completion of an online prerequisite subject specified by UNIRAZAK for those with a bachelor’s degree in a non-related discipline, with a minimum CGPA of 2.00 as accepted by the UNIRAZAK Senate, and without relevant work experience.
- OR, those above 30 years of age with a Diploma / STPM / A Level / Executive Diploma or equivalent may apply through UNIRAZAK/MQA Accreditation of Prior Experience and Learning (APEL) A Level 7
ONLY for local students:
- Those above 30 years of age with extensive business and employment but do not have the entry requirement for APEL A Level 7 may apply upon completion of our Enabling Programme to APEL A Level 7.
For international students:
- Test of English as a Foreign Language (TOEFL) score of 500 or International English Language Test System (IELTS) 5.0 or other equivalent qualifications for international students. If the student does not meet the criteria, UNIRAZAK will offer an English course to ensure the student’s proficiency is sufficient for the program’s requirements with a small additional fee.
Quick Facts on MBA@UNIRAZAK
- Level: MQF Level 7 Master
- Accreditation: Malaysian Qualification Agency (MQA) A 11181 and recognition from Jabatan Perkhidmatan Awam (JPA)
- Duration of Learning: 12 months
- Number of Semesters: 3
- Number of Modules: 12 Modules and one Final Project (42 credits)
- Workshop: 12 hours per module
- Assessment Method: Various assessment methods but no final examination
- Mode: Online learning
Why UNIRAZAK Personalized MBA?
A programme by a prestigious award-winning university; learning online via distance learning mode with only 12 hours of workshop per module
Prestigious University
Our MBA has received full MQA and JPA accreditation. As a global university, UNIRAZAK also has international recognition. This makes UNIRAZAK graduates more accepted in the global jobs market
Earn micro-credentials from top universities
Our MBA modules has been mapped so you will be awarded additional certificates from top universities such as Northwestern University, University of Illinois and Macquarie University through Coursera for Campus. Furthermore, through your personalized study plan, you will also receive additional certificates according to your area of specialization, industry, or interest.
Reasonable Fees
The total fees start at RM15,900 for a 1-year MBA and RM18,250 for a 2-year MBA. The fees are the same for both local and international students. Expect a further 20%-30% reduction in fees due to APEL C credit award.
Open Entry
The main point is to give you an opportunity. Entry requirements are open and based on work experience
Flexibility of time and place
You choose whether you want to learn at home or at our local learning centre. You make the choice. Choose to graduate in 12 months or 24 months (then shorten it further with APEL C credit awards).
Unique Online Experience
You still receive the same level of teaching and support as a student on campus. The use of the latest online learning technology allows you to connect with friends and students.
Use APEL C to cut short your study
As an APEL C centre, UNIRAZAK allows you to apply for credit award through a process of assessment of your past learning and work experiences.
Under APEL C, you may apply up to 30% credit awards. For a postgraduate programme that is a maximum of 4 modules. This allows you to complete your programme faster and makes your tuition fee far cheaper.
Strive for your goals
Universiti Tun Abdul Razak (UNIRAZAK), through its Graduate School of Business, offers the best management and business master programmes for your industry and your career. This is in line with UNIRAZAK's position as a Ministry of Higher Education's SETARA 5 Star University 2018/2019, the Entrepreneurial Private University of the Year * and Graduate Business School position as Asia's Best B-School **.UNIRAZAK is wholly-owned by Yayasan Pelaburan Bumiputra, which also owns Permodalan Nasional Berhad (PNB).
* Awarded by Ministry of Higher Education, Malaysia 2015
** Awarded by CMO Asia 2011
Your faculty
When you register with UNIRAZAK, you are joining an award winning business school and education centre at a prestigious university with quality academic programme and a successful and ambitious network of students and alumni.
Among the accomplishments of the UNIRAZAK:
- Ministry of Higher Education's SETARA 5 Star University 2018/2019, the Entrepreneurial Private University of the Year
- Export Outstanding Achievement Award (Islamic banking and financial services) of the Year 2015
- 4 Star Rating Malaysia Research Assessment (MyRA) for the year 2014 - 2015.
- Entrepreneurial Private University of the Year 2015
- 2012 Brand Laureate Awards: Best Brands in Education - Tertiary and Best Brands in Brand Management
- 'Quality College and University' from the 2nd International Standard Quality Award 2012
- Putra Brand Awards 2011 (Education and Learning) category
- Asia's Best B-School Award 2011 (from CMO Asia)
- SME Award 2011 Country Friend (from SME Recognition Awards 2011)
Prof Dr Benjamin Chan Yin Fah
Dean
Graduate School of Business, Universiti Tun Abdul Razak
MBA @UNIRAZAK a global programme
In addition to being accepted in the private sector and government sectors in Malaysia, graduates are also accepted in the global career market.
MQA Accreditation and JPA Recognition
MBA majoring in Management has been fully accredited by the Malaysian Qualification Agency (MQA) and with the recognition of the Jabatan Perkhidmatan Awam (JPA).
Global Recognition
UNIRAZAK is a high-ranking government-linked university in Malaysia. In addition to MQA and JPA accreditation, it is also a recognition or membership in:
- Association of Southeast Asian Institutions of Higher Learning (ASAIHL)
- Asia Pacific University Community Engagement Network (APUCEN)
- Association of Commonwealth Universities (ACU)
- Central & Eastern Europe Management Development Association (CEEMAN)
- International Association of University Presidents (IAU)
- The European Foundation for Management Development (EFMD)
- The Association to Advance Collegiate Schools of Business (AACSB)
Affordable fees
Allow UNIRAZAK to assist you to get your dream job. UNIRAZAK Personalized MBA allows you to tailor your programme to your requirements and interests in order to propel your professional career for an affordable fee of RM15,900*.
Easy Payment
With our installment payment plan, the fee can be scheduled on a monthly basis.
EPF Withdrawal
The EPF Withdrawal Scheme can be used to fund your studies. For more detailed information, please contact our consultant
Special Discount
Scholarships and study grants are also available for students. Connect with us now and find out if you are eligible.
Executive education for all
Open admission allows everyone who works to pursue higher education
Required Qualification
Bachelor's degree from a recognized or equivalent university or equivalent received by the UNIRAZAK Senate.
Open Entry
Those over 30 years of age with a Diploma / STPM or equivalent may apply through UNIRAZAK Accreditation of Prior Experience and Learning (APEL)
Enabling Programme
This program prepares those age 30 and above without the entry requirement for postgraduate study, either via direct entry or APEL A, to first qualify to apply for APEL A Level 7 Certificate
Take the next step, now!
Personalized your learning, learn anywhere, learn anytime with MBA majoring in Marketing
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SKC Online Education Sdn. Bhd.
(Appointed Learning Centre for UNIRAZAK)
Aras 8, Universiti Tun Abdul Razak,
Jalan Tun Razak,
50400 Kuala Lumpur
+603 2730 7052
+60 16 817 0261 (Whatsapp)