In a world where complexities abound, UNIRAZAK offers a transformative path to success. Our Master of Business Administration majoring in Business Analytics (MBABA@UNIRAZAK), combines the best of long-distance and blended learning, providing you with a comprehensive education to drive data-driven decisions.

Business analytics is now the cornerstone of modern strategy, using statistical analysis to extract critical insights that fuel operational and strategic decisions. In an increasingly competitive global market, having advanced business analytics skills gives professionals the edge they need to lead and innovate.

The UNIRAZAK MBA majoring in Business Analytics is the perfect fit for professionals navigating today’s dynamic markets. When comparing it to programs like a Master’s in Data Analytics, MSc in Business Analytics, or Master’s/MSc in Data Science, the differences lie in focus and career trajectory:

• MBA majoring in Business Analytics: Ideal for those combining leadership and business strategy with data-driven decision-making, preparing for managerial or executive roles across industries.
• Msc or Master’s in Data Analytics: Suited for individuals developing technical data analysis skills, focusing on roles as data analysts or engineers, with less focus on business strategy.
• MSc or Master's in Business Analytics: Blends technical analytics with business problem-solving, for professionals who want to work with data in a business context but aren’t focused on leadership.
• Master’s or MSc in Data Science: A highly technical program, geared toward fields like machine learning, AI, and big data, ideal for those pursuing roles like data scientist or AI specialist.

Choose the MBA if your goal is to lead with analytics; the other programs are best for those wanting technical, hands-on roles.

Students in the MBA majoring in Business Analytics are ideally positioned for the fast-growing field of data science, where managing and analyzing data is critical. This program teaches the skills to implement, manage, and oversee data-driven decisions in a wide range of industries, enabling businesses to optimize both their internal operations and interactions with suppliers and customers.

Your tailored study plan encompasses nine core business and management modules, three business analtyics modules, supplemented by additional modules designed to enhance specific skills and knowledge areas. Through our collaboration with Coursera for Campus, UNIRAZAK provides access to an extensive selection of over 4600 modules. This enables you to craft a study plan perfectly aligned with your expertise, industry, and personal interests.

Elevate your career with a postgraduate in business analytics that transcends the ordinary. UNIRAZAK's MBABA@UNIRAZAK program not only equips you with a robust foundation in business analytics but also confers the distinction of an MBA degree, providing a distinct edge in your career advancement journey. Choose UNIRAZAK for a transformative education that simplifies complexities and propels you towards success.

Learning Outcomes

At the end of the programme, you will be:

• Able to apply business knowledge and skills in managing an organization.
• Able to analyze and suggest courses of action for business decisions
• Able to manage data and information as well as to communicate effectively in writing and in organizational communications.
• Able to identify and assess managerial challenges and opportunities.
• Able to provide strategic perspectives to address the complexity of managing business organizations for the benefit of business development.

Programme Structure

MBA Modules

• Business Economics (certificate from University of Illinois) 
• Managerial Accounting (certificate from University of Virginia)
• Financial Management (certificate from RICE University)
• Quantitative Techniques and Decision Making (certificate from University of Amsterdam)
• Organizational Behaviour (certificate from Macquarie University)
• Competitive Strategic Management (certificate from Ludwig-Maximilians-Universität München (LMU))
• Strategic Human Resource Management (certificate from University of Minnesota)
• Marketing Management (certificate from University of Illinois)
• Research Methodology
• Project Paper Part 1 and Part 2

Majoring in Business Analytics

• Modern Data Management
• Data Mining
• Operations Research

Personalized Modules

• Professional courses from top universities (Northwestern University, University of Illinois and Macquarie University) or certification providers (such as Google, IBM) according to student's area of specialization, industry, and area of interest

Entry Requirement

For BOTH local and international students:

• A bachelor’s degree in a related field with minimum CGPA of 2.00 out of 4.00 or its equivalent qualifications as accepted by UNIRAZAK Senate. Applicants with a score of less than 2.50 will be assessed for entry via an interview session.
• OR, a bachelor’s degree or equivalent in a non-related field with a CGPA higher than 2.00, with at least two years of relevant work experience. Experience can be cumulative experience gained prior to acquiring a bachelor’s degree or equivalent qualification.However, the experience must be relevant to both the programme’s level of study and content. Applicants WILL BE ASSESSED for entry via an interview session.
• OR, the completion of an online prerequisite subject specified by UNIRAZAK for those with a bachelor’s degree in a non-related discipline, with a minimum CGPA of 2.00 as accepted by the UNIRAZAK Senate, and without relevant work experience.
• OR, those above 30 years of age with a Diploma / STPM / A Level / Executive Diploma or equivalent may apply through UNIRAZAK/MQA Accreditation of Prior Experience and Learning (APEL) A Level 7. APEL A Level 7 fees are RM560 for local applicants and USD560 for international applicants.

ONLY for local students:

• Those above 30 years of age with extensive business and employment but do not have the entry requirement for APEL A Level 7 may apply upon completion of our Enabling Programme to APEL A Level 7.

For international students: 

• Test of English as a Foreign Language (TOEFL) score of 500 or International English Language Test System (IELTS) 5.0 or other equivalent qualifications for international students. If the student does not meet the criteria, UNIRAZAK will offer an English course to ensure the student’s proficiency is sufficient for the program’s requirements with a small additional fee.

Quick Facts on MBA@UNIRAZAK

• Level: MQF Level 7 Master
• Accreditation: Malaysian Qualification Agency (MQA) A 11181 and recognition from Jabatan Perkhidmatan Awam (JPA)
• Duration of Learning: 12 months
• Number of Semesters: 3
• Number of Modules: 12 Modules and one Final Project (42 credits)
• Workshop: 12 hours per module
• Assessment Method: Various assessment methods but no final examination
• Mode: Online learning

When you register with UNIRAZAK, you are joining an award winning business school and education centre at a prestigious university with quality academic programme and a successful and ambitious network of students and alumni.

Allow UNIRAZAK to assist you to get your dream job. UNIRAZAK Personalized MBA allows you to tailor your programme to your requirements and interests in order to propel your professional career for an affordable fee of RM15,900*.